Marketing and Self-Promotion: Tools to Succeed as a Photographer
© Bob Stevens
The difference between photographers who succeed in the long term and those who do not often comes down to how effectively they market themselves and how memorable they are able to make their promotional outreach. From portfolio development through tools like direct mail, public relations and the artist/agent relationship, instructor Bob Stevens will lead participants through the gauntlet of penetrating the very highly populated landscape of commercial photography. Having created longevity in his career through constant artistic reinvention, Bob will share his philosophies and marketing successes, thereby providing a real-life context to the voodoo of self-promotion.
Among topics covered will be the collaborative process, the importance of personal work and how to utilize it, passive income, and how to tap into passionate affiliations that exist in your daily life to jump-start your career and your income. The class will culminate in an exploration of the “silver bullet” of repeat business, and how to do the most to generate it. Students will leave the class with a thorough understanding of how to get in touch with their inner artist and how to create tools and programs to garner the best return and results from their marketing.
Bob Stevens (www.bobstevens.com) is an award-winning advertising photographer with over 25 years experience and is regarded as one of the best marketers in the field. His still images have been honored in Photographis, Photo District News, Adweek, Print, HOW Magazine Design Annual and Communication Arts. His photographs have appeared as advertising content in numerous publications throughout the world. Bob’s fine art photography has garnered him acceptance into Review Santa Fe and his directorial efforts have resulted in five of his spots appearing on the Super Bowl telecast.
Dates / Times:
Six-week workshop
January 28 – March 10 (no mtg. 2/18)
Monday evenings, 7-10pm
WORKSHOP FEE: $415
CLASS LOCATION: Venice Beach
ENROLLMENT LIMIT: 15 students
